Inc’s Blog - the Start-Up ToolKit for Entrepreneurs featured the Cocktail Napkin Marketing Plan™ as a tool to help you get clear and focused when it comes to your marketing strategy. In today’s environment with diminished attention spans – brief is better.

A movie magnate was once quoted as saying “If you can’t fit your idea on the back of a business card, you don’t have a clear idea.” Brevity is popular these days – try Twitter. And then there’s the somewhat timeless metaphor – entrepreneur writes out her ideas during a meeting on the back of a cocktail napkin – and success soon follows. There’s entrepreneurial wisdom in brevity.

As a marketing and PR veteran for over 20 years, Robyn Levin found the Entrepreneurs and startup marketing teams she was coaching were missing a simple way and brief way to create a focused marketing strategy. Read the rest of Howard Greenstein’s article on Inc’s Blog to learn more.

According to a recent article by Michelle McGiboney, Nielsen Online, “Twitter.com continues to grow in popularity and importance in both the consumer and corporate worlds. No longer just a platform for friends to stay connected in real time, it has evolved into an important component of brand marketing.” You can read the article here,

Fastest Growing Member Community Destinations in February 2009

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