Marketing Business Plan Template » social networking

Super Bowl Ads 2010- Best and Worst

Robyn — Tue, 09 Feb 2010 00:24:51 +0000

Well, Pepsi decided for the 1st time in 23 years Not to advertise on Super Bowl TV and instead, put $20million into a social media marketing campaign called Pepsi Refresh Project, which pledges to donate $1 million in February and $20 million through the end of the year to social causes chosen and voted upon by fans.. What do you think of that bold move? Considering there were over 90million viewers setting a TV record, I’m not convinced they made the best choice, but time will tell. They saved a little money since they spent $33 million last year on Super Bowl Advertising. The publicity about this bold move alone may help their cause.

I’m not a huge Super Bowl fan, however, I love to watch the ads and halftime. This year, the Who was terrific and brought back so many great memories. And for the ads– my personal favorites were E-Trade and the Audi “Green Police” for something different. Comment on your favorite ads below.

View the videos of the best and worst Super Bowl Ads for 2010 per Forbes. Push play on the video player below.

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Don’t forget to tell us your comments below or share this post on Twitter @robynlevin or Facebook, ‘Like’ Cocktail Napkin Marketing Plan on facebook.

Marketing – Keep it Brief

Robyn — Sun, 13 Sep 2009 22:43:53 +0000

Inc’s Blog - the Start-Up ToolKit for Entrepreneurs featured the Cocktail Napkin Marketing Plan™ as a tool to help you get clear and focused when it comes to your marketing strategy. In today’s environment with diminished attention spans – brief is better.

A movie magnate was once quoted as saying “If you can’t fit your idea on the back of a business card, you don’t have a clear idea.” Brevity is popular these days – try Twitter. And then there’s the somewhat timeless metaphor – entrepreneur writes out her ideas during a meeting on the back of a cocktail napkin – and success soon follows. There’s entrepreneurial wisdom in brevity.

As a marketing and PR veteran for over 20 years, Robyn Levin found the Entrepreneurs and startup marketing teams she was coaching were missing a simple way and brief way to create a focused marketing strategy. Read the rest of Howard Greenstein’s article on Inc’s Blog to learn more.

Twitter’s Tweet Smell of Success

Robyn — Wed, 08 Apr 2009 21:06:12 +0000

According to a recent article by Michelle McGiboney, Nielsen Online, “Twitter.com continues to grow in popularity and importance in both the consumer and corporate worlds. No longer just a platform for friends to stay connected in real time, it has evolved into an important component of brand marketing.” You can read the article here,

Fastest Growing Member Community Destinations in February 2009

RANK	Site	Feb 08	Feb 09	% growth
1	Twitter.com	475,000	7,038,000	1382%
2	Zimbio	809,000	2,752,000	240%
3	Facebook	20,043,000	65,704,000	228%
4	Multiply	821,000	2,394,000	192%
5	Wikia	1,381,000	3,758,000	172%
source: Nielsen NetView, 2/09, U.S., Home and Work

Follow me on Twitter, to get marketing tips and updates.

Are Baby Boomers using Social Networking?

Robyn — Thu, 15 Jan 2009 01:48:43 +0000

Are Baby Boomers into Social Networking? I get asked this question frequently when I’m speaking on how to get more leads & extend your reach using YouTube, LinkedIn, Twitter and other social networking sites.

YES– Baby Boomers are climbing on board fast. According to eMarketer, “56.7 million baby boomers make up the largest group of users in the US Internet population.” You can view Baby Boomer Social Media Statistics here: http://www.emarketer.com/Report.aspx?code=emarketer_2000546

Think about your own behavior when you’re conducting research or browsing the Internet. Are you going to YouTube or LinkedIn more frequently? Nowadays, it’s pretty easy and FREE to test various methods of communication and that’s what social networking is all about. Follow me on Twitter to get some tips and ideas to improve your marketing using social networking. http://twitter.com/robynlevin

7 Marketing Tips – gift-wrapped below

Robyn — Wed, 24 Dec 2008 19:26:39 +0000

As a year-end bonus, I’ve bundled my top 7 marketing tips from 2008 right here, with links to articles and resources on social networking, online PR and top search engine optimization tips.

Sign-up in the yellow box to grab your copy. Happy Holidays from R. Levin Markeing Group.

3 Ways to Harness the Power of Social Networking

Robyn — Fri, 05 Sep 2008 00:08:51 +0000

Are you feeling overwhelmed by all the social media/networking news lately? If you answered yes, you may be interested in my article that was featured in the August newsletter on Leadership & Management for the Society of Financial Service Professionals. Three Ways to Harness the Power of Social Networking explains how you can use the newest tools and techniques to grow your business and includes 3 ways to get started. Email me if you’d like a copy.