Well, Pepsi decided for the 1st time in 23 years Not to advertise on Super Bowl TV and instead, put $20million into a social media marketing campaign called Pepsi Refresh Project, which pledges to donate $1 million in February and $20 million through the end of the year to social causes chosen and voted upon by fans.. What do you think of that bold move? Considering there were over 90million viewers setting a TV record, I’m not convinced they made the best choice, but time will tell. They saved a little money since they spent $33 million last year on Super Bowl Advertising. The publicity about this bold move alone may help their cause.

I’m not a huge Super Bowl fan, however, I love to watch the ads and halftime. This year, the Who was terrific and brought back so many great memories. And for the ads– my personal favorites were E-Trade and the Audi “Green Police” for something different. Comment on your favorite ads below.

View the videos of the best and worst Super Bowl Ads for 2010 per Forbes. Push play on the video player below.

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I was invited back to teach at Wharton  this week and the topic was Integrated Marketing Strategies and Media opportunities for small to medium sized businesses. It’s imperative to choose a variety of ways to promote your brand and be consistent with your marketing message. Exercise #3 in my e-Book, Cocktail Napkin Marketing Plan™ covers Marketing Strategy in depth and I stress the importance of media selection and marketing integration. Using FREE communication tools like Twitter, LinkedIn and YouTube can quickly get you leads, qualified referrals and even sales. Like author, Steven Covey says, “Begin with the end 1st.” What’s your ultimate goal and desired outcome? Put yourself in your customers’ shoes and think about how and where they consume their information. Then, get your marketing message in front of them using a variety of social media and traditional marketing efforts. If you want to learn more and create your own custom marketing plan of action in a few hours, buy the Cocktail Napkin Marketing Plan e-Book and Interactive Template. You’ll be on a profitable path in hours.