Marketing Business Plan Template » social media marketing

Super Bowl Ads 2010- Best and Worst

Robyn — Tue, 09 Feb 2010 00:24:51 +0000

Well, Pepsi decided for the 1st time in 23 years Not to advertise on Super Bowl TV and instead, put $20million into a social media marketing campaign called Pepsi Refresh Project, which pledges to donate $1 million in February and $20 million through the end of the year to social causes chosen and voted upon by fans.. What do you think of that bold move? Considering there were over 90million viewers setting a TV record, I’m not convinced they made the best choice, but time will tell. They saved a little money since they spent $33 million last year on Super Bowl Advertising. The publicity about this bold move alone may help their cause.

I’m not a huge Super Bowl fan, however, I love to watch the ads and halftime. This year, the Who was terrific and brought back so many great memories. And for the ads– my personal favorites were E-Trade and the Audi “Green Police” for something different. Comment on your favorite ads below.

View the videos of the best and worst Super Bowl Ads for 2010 per Forbes. Push play on the video player below.

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Twitter’s Tweet Smell of Success

Robyn — Wed, 08 Apr 2009 21:06:12 +0000

According to a recent article by Michelle McGiboney, Nielsen Online, “Twitter.com continues to grow in popularity and importance in both the consumer and corporate worlds. No longer just a platform for friends to stay connected in real time, it has evolved into an important component of brand marketing.” You can read the article here,

Fastest Growing Member Community Destinations in February 2009

RANK	Site	Feb 08	Feb 09	% growth
1	Twitter.com	475,000	7,038,000	1382%
2	Zimbio	809,000	2,752,000	240%
3	Facebook	20,043,000	65,704,000	228%
4	Multiply	821,000	2,394,000	192%
5	Wikia	1,381,000	3,758,000	172%
source: Nielsen NetView, 2/09, U.S., Home and Work

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GET SMART Marketing Boot Camp in San Francisco

Robyn — Fri, 14 Nov 2008 23:28:46 +0000

Disappointed with your marketing results and seeking innovative ideas for 2009?

Attend my GET SMART Marketing Boot Camp and walk away with your smart action plan for 2009. Seating is limited to 8 people only. Sample topics:

Discover social media tools to expand your market using YouTube, LinkedIn, Twitter and more (Look how Obama changed policital campaigning)
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Attract more ideal clients, improve your online visibility and network with other smart professionals.

Date:
December 10th, 2008 – Sold Out
January 30th, 2008 -

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3 Ways to Harness the Power of Social Networking

Robyn — Fri, 05 Sep 2008 00:08:51 +0000

Are you feeling overwhelmed by all the social media/networking news lately? If you answered yes, you may be interested in my article that was featured in the August newsletter on Leadership & Management for the Society of Financial Service Professionals. Three Ways to Harness the Power of Social Networking explains how you can use the newest tools and techniques to grow your business and includes 3 ways to get started. Email me if you’d like a copy.

Twitter 101 Video: A Marketing Communication Tool to Consider

Robyn — Mon, 18 Aug 2008 19:27:17 +0000

I just returned from the New Media Expo in Las Vegas and met Roxanne Darling -

a very accomplished tech-savvy Internet TV producer of award-winning show “Beach Walks with Rox” and she’s a Twitter expert. We did an impromptu video showing how to use Twitter.

Warning– the video was accidentally shot sideways but if you listen to the lesson, you can learn a lot. Roxanne demonstrated how to share my FREE 10-minute PR 101 video that’s on YouTube using Twitter. This is an example of another way to use microblogging to get your message out to those that may be interested in your products or services. You can watch or listen to the Twitter 101 video below.