I was invited back to teach at Wharton  this week and the topic was Integrated Marketing Strategies and Media opportunities for small to medium sized businesses. It’s imperative to choose a variety of ways to promote your brand and be consistent with your marketing message. Exercise #3 in my e-Book, Cocktail Napkin Marketing Plan™ covers Marketing Strategy in depth and I stress the importance of media selection and marketing integration. Using FREE communication tools like Twitter, LinkedIn and YouTube can quickly get you leads, qualified referrals and even sales. Like author, Steven Covey says, “Begin with the end 1st.” What’s your ultimate goal and desired outcome? Put yourself in your customers’ shoes and think about how and where they consume their information. Then, get your marketing message in front of them using a variety of social media and traditional marketing efforts. If you want to learn more and create your own custom marketing plan of action in a few hours, buy the Cocktail Napkin Marketing Plan e-Book and Interactive Template. You’ll be on a profitable path in hours.