Marketing – Keep it Brief
Inc’s Blog - the Start-Up ToolKit for Entrepreneurs featured the Cocktail Napkin Marketing Plan™ as a tool to help you get clear and focused when it comes to your marketing strategy. In today’s environment with diminished attention spans – brief is better.
A movie magnate was once quoted as saying “If you can’t fit your idea on the back of a business card, you don’t have a clear idea.” Brevity is popular these days – try Twitter. And then there’s the somewhat timeless metaphor – entrepreneur writes out her ideas during a meeting on the back of a cocktail napkin – and success soon follows. There’s entrepreneurial wisdom in brevity.
As a marketing and PR veteran for over 20 years, Robyn Levin found the Entrepreneurs and startup marketing teams she was coaching were missing a simple way and brief way to create a focused marketing strategy. Read the rest of Howard Greenstein’s article on Inc’s Blog to learn more.
