Marketing Business Plan Template » brand building http://businessplantemplate101.com Tue, 26 Apr 2011 23:24:18 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 © ©Copyright 2009 Robyn Levin Robyn Levin Your 4-Step System to Marketing Success: \"Cocktail Napkin Marketing e-Book\" & FREE Marketing Template to Increase Your Profits Faster No No Super Bowl Ads 2010- Best and Worst http://businessplantemplate101.com/2010/02/super-bowl-ads-2010-best-and-worst/ http://businessplantemplate101.com/2010/02/super-bowl-ads-2010-best-and-worst/#comments Tue, 09 Feb 2010 00:24:51 +0000 Robyn http://businessplantemplate101.com/?p=444 Well, Pepsi decided for the 1st time in 23 years Not to advertise on Super Bowl TV and instead, put $20million into a social media marketing campaign called Pepsi Refresh Project, which pledges to donate $1 million in February and $20 million through the end of the year to social causes chosen and voted upon by fans.. What do you think of that bold move? Considering there were over 90million viewers setting a TV record, I’m not convinced they made the best choice, but time will tell. They saved a little money since they spent $33 million last year on Super Bowl Advertising. The publicity about this bold move alone may help their cause.

I’m not a huge Super Bowl fan, however, I love to watch the ads and halftime. This year, the Who was terrific and brought back so many great memories. And for the ads– my personal favorites were E-Trade and the Audi “Green Police” for something different. Comment on your favorite ads below.

View the videos of the best and worst Super Bowl Ads for 2010 per Forbes. Push play on the video player below.

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]]> http://businessplantemplate101.com/2010/02/super-bowl-ads-2010-best-and-worst/feed/ 0 Twitter’s Tweet Smell of Success http://businessplantemplate101.com/2009/04/twitters-tweet-smell-of-success/ http://businessplantemplate101.com/2009/04/twitters-tweet-smell-of-success/#comments Wed, 08 Apr 2009 21:06:12 +0000 Robyn http://businessplantemplate101.com/?p=113 According to a recent article by Michelle McGiboney, Nielsen Online, “Twitter.com continues to grow in popularity and importance in both the consumer and corporate worlds. No longer just a platform for friends to stay connected in real time, it has evolved into an important component of brand marketing.” You can read the article here,

Fastest Growing Member Community Destinations in February 2009

RANK Site Feb 08 Feb 09 % growth
1 Twitter.com 475,000 7,038,000 1382%
2 Zimbio 809,000 2,752,000 240%
3 Facebook 20,043,000 65,704,000 228%
4 Multiply 821,000 2,394,000 192%
5 Wikia 1,381,000 3,758,000 172%
source: Nielsen NetView, 2/09, U.S., Home and Work

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