Marketing Business Plan Template » Online Video Marketing

Super Bowl Ads 2010- Best and Worst

Robyn — Tue, 09 Feb 2010 00:24:51 +0000

Well, Pepsi decided for the 1st time in 23 years Not to advertise on Super Bowl TV and instead, put $20million into a social media marketing campaign called Pepsi Refresh Project, which pledges to donate $1 million in February and $20 million through the end of the year to social causes chosen and voted upon by fans.. What do you think of that bold move? Considering there were over 90million viewers setting a TV record, I’m not convinced they made the best choice, but time will tell. They saved a little money since they spent $33 million last year on Super Bowl Advertising. The publicity about this bold move alone may help their cause.

I’m not a huge Super Bowl fan, however, I love to watch the ads and halftime. This year, the Who was terrific and brought back so many great memories. And for the ads– my personal favorites were E-Trade and the Audi “Green Police” for something different. Comment on your favorite ads below.

View the videos of the best and worst Super Bowl Ads for 2010 per Forbes. Push play on the video player below.

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Integrated Marketing is the Key to Success

Robyn — Thu, 06 Aug 2009 00:08:34 +0000

I was invited back to teach at Wharton this week and the topic was Integrated Marketing Strategies and Media opportunities for small to medium sized businesses. It’s imperative to choose a variety of ways to promote your brand and be consistent with your marketing message. Exercise #3 in my e-Book, Cocktail Napkin Marketing Plan™ covers Marketing Strategy in depth and I stress the importance of media selection and marketing integration. Using FREE communication tools like Twitter, LinkedIn and YouTube can quickly get you leads, qualified referrals and even sales. Like author, Steven Covey says, “Begin with the end 1st.” What’s your ultimate goal and desired outcome? Put yourself in your customers’ shoes and think about how and where they consume their information. Then, get your marketing message in front of them using a variety of social media and traditional marketing efforts. If you want to learn more and create your own custom marketing plan of action in a few hours, buy the Cocktail Napkin Marketing Plan e-Book and Interactive Template. You’ll be on a profitable path in hours.

5 Ways to Leverage LinkedIn

Robyn — Tue, 07 Apr 2009 22:10:43 +0000

PodCast: 5 Ways to Leverage LinkedIn

YouTube Marketing Tips

Robyn — Mon, 19 Jan 2009 20:16:52 +0000

Upload Your Videos to Your Blog Automatically

For example, did you know you can automatically link your blog to your YouTube channel (account) for instant video sharing. Anytime you upload a new video you want to share on your blog, or you find another video to share, you simply click the “share” icon and post to your blog. This is in addition to all the other sharing functions, like MySpace, Facebook, e-mail etc. Below, you’ll see my latest video interview and how I instantly shared it on my blog, without going to my blog to make a new post A real time-saver.
Learn more social networking tips and techniques at my “GET SMART Marketing Boot Camp” in San Francisco, 5/15th, 2009.

How to Convert IRA Real Estate to a Roth

Robyn Levin interviewed Tom Anderson, CEO of PENSCO Trust about how to convert Real Estate inside Your IRA to a Roth IRA and take advantage of lower values now.