Published Articles by Robyn K. Levin
May 30th, 2008
Three ways to harness the power of social networking
Seventy percent of U.S. households are on the Internet in 2008, according to eMarketer. But what are they doing? Americans are engaged in four primary tasks… (read more)

April 28, 2008
Do You Have a Preservation Strategy?
While I was attending the FPA conference in Sydney, Australia a few years ago, my traveling companion, who is a financial advisor, ran into this problem: One of her client’s died and she got the dreaded disturbing phone call and e-mail that not only had her client passed away, but that the son who was the executor wanted to transfer the account in full to his existing broker… (read more)

January 17, 2008
Three Great Internet Marketing Strategies for 2008
If you are looking for more creative, cost-effective ways to expand your business, the Internet is the No. 1 place to go. After all, where do we all spend our precious time these days? Online. The key to successful marketing is to follow your prospect’s and client’s eyes so you can get your marketing message in front of them - and know where they are online.
In this article, I have highlighted my top five online strategies whereby clients have gotten the best return of investment (ROI) for their marketing investment… (read more)

November 9th, 2008
Integration: The Missing Ingredient in Your Marketing Mix
As financial planners and wealth managers, you frequently advocate the importance and necessity of having a plan for your clients’ financial future, right? But, what about an integrated marketing plan for your business? Most entrepreneurs and small business owners admit that they don’t quite have their “marketing act” together and they often make marketing harder than necessary. In fact, I know many people who even dread the mere term — marketing…(read more)

September 6, 2007
Top 10 Tips for Effective E-mail Marketing
The Internet is still the most underutilized advertising medium compared to traditional advertising and marketing. Many professionals are missing opportunities due to a fear of technology and the misguided idea that they won’t reach their clients through the Internet…(read more)

July 6th, 2007
How to Use Online PR to Create Buzz for Your Business
Have you ever wondered how some companies get featured in the major media and you know they didn’t pay for advertising? In this article, I will take you through a five-step process of creating and optimizing press releases to increase your online visibility — instantly...(read more)

May 16th, 2007
Produce Your Own PodCast to Connect with More Clients
For those unfamiliar with the term, podcasting is the process of creating audio and video files and then distributing that content on the Web through RSS or direct download. The term “podcasting” originates from the fact that many outlets for these feeds are iPods, the ubiquitous devices from Apple Computer…( read more)